What's your true hourly rate?
Revenue ÷ hours isn't your real rate. After platform fees, ad spend, and admin time — here's what you actually earn per hour.
Based on data from 150+ multi-stream freelancers
$38/hr
Upwork
after 10–20% fees + proposal time
$24/hr
Fiverr
after 20% cut + revision rounds
$18/hr
Etsy
after fees + fulfillment/packaging time
$67/hr
Direct clients
highest true rate — but harder to acquire
Calculate yours
How we calculate true hourly rate
Net earnings = Gross revenue − platform fees − ad spend
True hourly rate = Net earnings ÷ real hours worked
“Real hours” includes: delivery time + proposals/pitching + admin + revisions + customer support
What people discover
“My Upwork clients paid $22/hr after I counted revision rounds. My Gumroad course pays $67/hr. I was working backwards.”
— Freelance designer, 3 income streams
“I thought DoorDash was my worst gig. It's actually my best per hour 11am–2pm. The heatmap showed me why.”
— Gig worker, 4 platforms
“My Etsy 'bestseller' nets $4.80 after materials and 2h of fulfillment time. Now I focus on digital downloads.”
— Etsy seller, 2 income streams
Running 2+ income streams?
Get a personalized True Hourly Rate breakdown across all your streams — free, done by hand, in 24–48h.
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